Ms. Shilei Zhang is the deputy director of CGTN Digital (new media arm of China Global Television Network), part of China Media Group (CMG).
An award-winning journalist with over 20 years’ experience in news reporting in China, she is now responsible for CGTN’s global digital business, including editorial content, emerging platforms, product and technology development, branding, business development and partnerships. Under Zhang’s leadership, CGTN’s social media platforms have accumulated over 82million followers from over 200 countries and regions. Facebook also singled out CGTN’s page as a “Facebook Outstanding News Media Page” in 2016.
Zhang joined China Central Television in 1995, first working as a TV reporter for the English-language news channel CCTVNEWS, before being promoted to Chief Editor in charge of the CCTVNEWS newsroom in 2003. In 2013, she launched China Central Television’s Multimedia Global Division, focusing on social media output and engagement. Under her guidance, CCTVNEWS social media expanded rapidly, gaining record high engagement on Facebook, YouTube, Twitter and Instagram.
On December 31, 2016, CCTV launched China Global Television Network, China’s new international media organization, and Zhang led the smooth transition from CCTVNEWS Digital to CGTN Digital Worldwide. A graduate from Peking University with a master’s degree in international relations, Zhang has won several national media awards, including the Asia Rainbow TV Award and the Star Award.